SCAD x Lowe's CLC

A livehire that allows real-world experience within a college studio classroom. 


Mission: "To develop a comic book that showcases our research and concepts for exponentially accelerating technologies poised to change Lowe's future and give their customer super-powers." 

Advertisement Writing

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Professor: Ron Spears

Storyboard and Director: Silver Wu

Design: Sunny B. Yazdani 2-D

Animation: Sunny B. Yazdani

3-D models and Animation: Silver Wu, Vincent Cappelluti , Jeffery Trezza, Kyndall Bennett

Scripts and Voice-over: Shelby Kennedy

Compositing and Editing: Silver Wu and Sunny B. Yazdani

I was asked to write a 45 second informercial that needed to be easy to understand by the public. I was heavily involved within the technology research, so thankfully I was able to translate the jargon our group developed into layman terms. Then, the motion team and I went into the studio for me to record the audio. 

Idealization 

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Graphic Designer: Simran Savani 

Character Designers: Joanne Neubauer, Mary Duncan

2D Technology Designers: Vincent Cappulleti, Hugo Pereira

3D Technology Designers: 

Interview: Shelby Kennedy

I enjoy researching, so when given the opportunity, I pitched the idea of epigenetic gloves and helped solidify the other ideas we had with already existing forward-thinking technology. How can we push this further? What would be the future version of this? I weaved journalism skills to get technology feedback from real-world builders. 

Content Writing

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Graphic Designer: Simran Savani

Photography: Kaylee Ford

Writing: Shelby Kennedy

We were all given a process book to mark everything what we've done--and a lot it was. Our professor brought on-board an amazing graphic designer to layout the process book. We wanted to keep the writing light but effective. This helped me write quick and efficiently. 

Presentations

All images copyright © Lowe's Home Improvement      A glimpse into one of a handful of presentations that Hugo and I ended up presenting to the Lowe's Creative team.

All images copyright © Lowe's Home Improvement

Presenters: Hugo Pereira & Shelby Kennedy

A glimpse into one of a handful of presentations that we pitched to the Lowe's Creative team. Between Hugo and I, we easily spent an hour and a half talking through everything. From having such a productive and enthusiastic class, there was continuous content from 12 weeks (delays because of hurricanes in a typical 10-week bracket), and hence a lot of information to process to Amanda, the head of the team we worked for.