Creative growth is often associated with greenery, and I wanted to tap into that with a social movement, #CultivateMyGreenhouse. It is a movement aimed toward creatives to remember to create for oneself first. We used different themes: Growth, Self-Love, Confidence, Passion, Originality, and Motivation. Then, we created individualized copy of how to keep these themes in mind when creating.
Photography: Nazli Flores
Models: Brooke Lindstrom, Seth Wilkins, Kelsey Tope
Brand Coordinator: Seth Wilkins
Art Direction: Shelby Kennedy